Of course, there is going to be overlap and patterns relating to geography, demographics and lifestyle. I know we all want shortcuts to save time, but here’s the mindset you need to understand if you want to maximize your social media potential.Įvery audience or fan base is going to be different no matter how similar the music or genre is. Geography (Do you have fans in other time zones to account for?).Competition can be any other businesses, friends and family all fighting for your fans’ attention. When I say competitors, I don’t mean just other music artists. The day of the month or year (accounting for seasonality).Platform you post on (Facebook, Instagram, Twitter).The quality of the post (Does your content interest your audience).Here’s a list of other factors that influence post reach and engagement: When you post is only one variable in the equation. The problem is there are a lot of variables that go into what makes a good social media post reach its full potential. If you want to get a more accurate estimate for your own specific audience, here’s the long answer. In other words, don’t let the “best times” limit the possibilities. Although there may be fewer people on, there is also less competition for attention and your post has a greater opportunity to gain momentum on Facebook or Instagram. For one artist I work with who is based in California and has a predominate fan base on the west side of the United States, we found good results with posting around 7pm on Monday through Thursday. After all, people often check their social media accounts when they wake up as well as before before bed. I would definitely encourage testing out the evenings after 8:00pm or even early mornings, like 7:00am. Experiment with posting outside the “best times.” Generally, there are going to be two social media traffic rushes in a typical workday – the lunch rush and after-work rush. Fewest tweets sent: Between 3:00am – 4:00amĪlternative Strategy: Use these times as a guideline, not as law.Highest tweet volume: Between 11:00am – 1:00pm.Top day and time: Wednesday 5:00pm – 6:00pm.Traffic generally builds up: After 11:00am.Best general times: 12:00pm – 1:00pm and at 6:00pm.Best days and times: Mon to Fri at 12:00pm – 3:00pm.Saturday & Sunday best times: 12:00pm – 1:00pm.Traffic generally builds up: 9:00am until lunch.Best days and times: Mon to Fri at 1:00pm – 4:00pm.Wednesday at 5:00pm (Best day of the week).Monday at 7:00pm (Worst day of the week). Even though it says PST (Pacific Standard Time), use your time zone or even more importantly, the time zone of your audience. Here are some ideal times and days to test out for each platform. This means there’s increased competition for attention in the news feed, which can decrease your post’s chances of getting noticed. Keep in mind: The drawback to posting at these “best times” is that other people, who share this knowledge, are doing the same thing. They analyzed thousands of social media posts on all the major social media platforms (Instagram, Facebook, TikTok, Twitter) to come up with these conclusions. The most recent research that I use below comes from social media management platform Hootsuite. The best times I put together below account for all industries, not specifically for musicians and artists. There are recommended days and times that top marketing experts have found through research and analysis. It varies depending on your audience so you have to test and experiment. Short answer is: There’s no universal time that works the best for everyone.
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